By subscribing to our newsletter

Our Story

We create nutritious dog food that’s responsibly made with fresh, high quality ingredients.

Unlike most traditional dog foods which are made at extreme temperatures that destroy goodness, we use a gentle cooking process to lock in loads of nutrients (think protein, vitamins and minerals); all the essential stuff! Our core philosophy is to pack in as much natural goodness we can get into our food so that your dog can have the best diet and a diet that every dog deserves.

Meet Our Founder

Tribal is the brainchild of Fatima Maktari. The Oxford University educated chemist studied how natural active ingredients are taken up by the body and developed a range of products that are in tune with dogs' natural feeding and digestion processes.

Fatima Maktari

Why Choose Tribal?

We believe that it's not just the ingredients that matter in a pet food, but how those ingredients have been processed, which is why we use the latest technology and freshest ingredients to produce clean, minimally processed pet food.

Customers Love Tribal

Don't take our word for it though. Our customers have independently rated our products and service 4.9/5. Here's what some of our customers have to say:

Our Sustainability Promise

We use responsibly sourced meats and fish and recyclable packaging on our dry dog food and snacks.

Recycled Packaging

Our bags keep Tribal fresh and are completely recyclable. Recycle with your carrier bags

Check with your local authority or supermarket


Tribal products are made in the UK and the Netherlands using responsibly raised meats and sustainably sourced fish.