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Nutrition and nourishment is at the heart of what we do. We use only the healthiest ingredients backed by science, to deliver the best nutrition that your dog deserves. Our recipes are developed in line with your dog’s natural feeding and digestion process so that they get more high-quality nutrients in an easy to digest formula.

Tribal is the brainchild of Fatima Maktari.  The Oxford University educated chemist studied how natural active ingredients are taken up by the body, and developed a range of products that are in tune with dogs' natural feeding and digestion processes. 

I’ve always been fascinated with the link between science and nature, and spent my time at the University of Oxford researching rare and naturally occurring fatty acids; found in vegetable tubers and shown to lower blood sugar levels.  It's important to me that we use science to deliver the best natural nutrition that our dogs deserve, rather than using it to bamboozle and confuse people with inferior or artificial products."