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Food Labelling

Pet food labelling can be complex often making it difficult to understand what the best choice for your pet is.  

As a manufacturer we are required by law to list the levels of crude protein, crude fat, crude fibre and crude ash in our products.  However, what most consumers might not be aware of is that these levels will depend on the moisture content of the food, which can vary anywhere between 7% and 70%!  So just because pet food A has a higher fat content than pet food B for example, does not necessarily mean that when compared on a level basis, (that is, adjusted for the moisture content), that food A will have a higher fat content than food B.  Confusing right?!

At Tribal, we want to try and introduce more transparency into pet food labelling, helping consumers to make the best choices for their pets. 

  1. First and foremost we always suggest that you read the ingredients list of any food that you buy as the quality of any food can only be based on the quality of the ingredients it is made up from.  Look out for long lists of ingredients and additives that are unclear such as "derivatives".  
  2. Secondly, we are proud to become the first pet food company in the world to introduce a transparent traffic light label to our products.  Just as you will see on our own human food, our traffic light labels use the warning colours green, amber and red to provide a simple and easy to use guide for owners on the levels of fat, fibre and calories.  We have chosen these three specific nutrient levels as they are the most important factors in helping fight the rise against canine obesity.

Tribal Pet Foods Traffic Light Labels

Fat - is often labelled as "bad" however along with protein, fat is an essential part of a dog's diet so it's really important that they get a good level of high quality fat in their food.  Certain vitamins are soluble only in fat and so fat plays an important role in delivering key vitamins to the body.  We do not advocate foods that are low in fat unless recommended by a veterinarian or nutritionist as foods that are low in fat are typically high in carbohydrates which can encourage weight gain.

Fibre - At the right levels, fibre promotes a healthy gut and digestion. Foods that are slightly high in fibre can help with overweight dogs as it makes them feel fuller for less calories.  Try our Natural Health - Coconut, Banana & Peanut Butter or Natural Care - Cheese, Carrot & Sunflower Seed treats.

Calories - Maintaining a healthy weight for your dog is ultimately down to creating a balance of calories consumed versus calories used. Keep an eye on portion sizes as well as ensuring that your dog gets enough exercise